SEOUL: BTS, known for its global influence and millions of fans worldwide, is facing unexpected criticism after stepping into the world of artificial intelligence.
The K-pop supergroup’s latest advertisement with Google Gemini has sparked a heated online debate, with some fans questioning the group’s association with AI technology.
The advertisement featuring BTS members promoting Google Gemini was recently released and quickly gained attention across social media platforms.
While many fans showed interest in the group’s latest project, others expressed disappointment over the collaboration due to concerns surrounding artificial intelligence.
Several netizens criticised the partnership in the comment sections, stating that they were against the promotion of AI and raising concerns about its growing impact on creative fields.
fuck this shit #ArmysAgainstAi https://t.co/JwxfyhwJMN
— ari⁷ (@k_rkkvon) August 11, 2026
yall have go to stop with ai wtf https://t.co/LuIj5eXs2H
— sticky icky icky (@bigbuffnamjoon) August 11, 2026
if a cool ad is enough to get you guys to overlook that the product they are advertising is on track to destroy the planet, then i don’t even know what to tell you. no, it is not useful. no, google gemini can’t and won’t be used for good. i hate this. #ARMYAgainstAI https://t.co/nLECMlbew3
— carol⁷⊙⊝⊜💜 (@S0PE_mp3) August 11, 2026
The criticism reflects a wider global discussion about the role of artificial intelligence in the entertainment industry, where artists and companies are increasingly exploring partnerships with emerging technologies.
Despite the backlash, the advertisement has generated significant online engagement, keeping BTS and its collaboration with Google Gemini at the centre of conversations among fans worldwide.
