American pop star Beyoncé has taken full control of the SirDavis whisky brand after French luxury group LVMH sold its stake in the company to her. LVMH confirmed the move Monday, following earlier reports by specialist trade publications.
LVMH did not provide further details about the deal.
LVMH and Beyoncé launched the SirDavis whisky brand together in 2024. The partnership came as collaborations between luxury companies and celebrities became increasingly common. A similar deal was previously made between LVMH and Beyoncé’s husband, Jay-Z, involving his Armand de Brignac champagne brand.
