The internet exploded on the release of The Devil Wears Prada 2 trailer, smashing all records with a jaw-dropping 181.5 million views in just 24 hours, international media reports.
Fans worldwide went into a frenzy as Meryl Streep and Anne Hathaway returned in the long-awaited sequel to the 2006 classic. In 15 years of tracking, WaveMetrix confirmsthis is the most-watched comedy trailer ever.
The trailer’s viral surge was fueled massively by Anne Hathaway’s own social media. Nearly a third of the views came from her Instagram, TikTok, and Facebook posts, perfectly timed with her 43rd birthday.
Fans flooded the comment sections, sharing disbelief and excitement, with hashtags trending globally within minutes of the release.
2025 has been a year of franchise domination, and the trailer charts prove it. Moana (2026) drew 161.2 million views, Lilo & Stitch hit 149.4 million, The Fantastic Four: First Steps reached 144.1 million, and Toy Story 5 racked up 133.6 million in just one day. But the sheer frenzy around Prada 2 is something no one could have predicted.
Only one original film broke into the top ranks: Michael, a biopic about Michael Jackson starring his nephew, claiming the 8th spot.
Meanwhile, streaming platforms shattered engagement records. Netflix’s Stranger Things: Season 5 collected an eye-popping 490 million views across all teasers and full-length previews, proving that digital-first hype can rival and even surpass traditional movie marketing.
Even with slightly lower theatrical trailer views compared to 2024, streaming trailers skyrocketed: series trailers surged 146%, and streaming movie previews jumped 31%.
TikTok has emerged as a game-changer, with Disney’s Zootopia 2 and Avatar: Fire and Ash demonstrating that audiences now consume, react, and share content faster than ever before.
In short, The Devil Wears Prada 2 hasn’t just broken records it has rewritten the rules of trailer hype, leaving fans stunned and hungry for more.
