Pakistani brands look for new avenues in China

Chaudhry said this year had been particularly positive for Winza, with the Pakistani jewellery brand earning greater visibility and recognition among Chinese consumers.Having entered the Chinese market in 2019 at the second CIIE, Winza has taken part in the expo annually, turning the event into a vital platform to showcase its jewellery and nurture business ties.The company specialises in fine gemstone craftsmanship and bespoke jewellery design, pairing Pakistani gemstones with….

Chaudhry's upbeat assessment mirrors the opportunities open to Pakistani brands that understand local consumer preferences and adapt their offerings for the Chinese market.

Pakistani brands look for new avenues in China China Economic Net | Updated 8 minutes ago | Gain recognition through international expos, digital platforms.

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