Meghan Markle’s brand lacks major direction, says an expert.
The Duchess of Sussex, who has not restocked her ‘As Ever’ products after they sold out, is called out for ‘ghosting’ her customers with a long gap.
Renae Smith, founder and director of The Atticism, told the Express: “It’s not surprising people are mocking it. From a PR and brand-building perspective, the strategy feels a bit half-baked.
“The initial drop clearly exceeded expectations; honey selling out in five minutes is impressive, but it also screams lack of planning. Honey is honey. It doesn’t take six months to source more.
“If you didn’t expect to sell out, that’s a supply chain issue. If you did expect to sell out and this is part of the scarcity play, then where’s the plan to maintain engagement?”
The expert explained: “Right now, it just looks like they launched, sold out, and then ghosted the audience. That doesn’t build anticipation, it creates the sense that the brand doesn’t know what it wants to be.”
Prince Harry left the Royal Family back in 2020 alongside wife Meghan Markle and son, Prince Archie. The couple later accused the Royal Family of showcasing racism towards their son and publicly shared their grievances on television. Harry and Meghan now live in California, where they also welcomed their daughter, Princess Lilibet.
