Both trends share a common thread because they favor a natural, skin first finish over heavy coverage.
Millions of TikTok users are picking between two beauty looks this year warm and bronzed, or soft and blurred. Beauty creators call them latte makeup and cloud skin, and both are dominating the social media beauty trends as viral iconic look, monochromatic styles that fans say fit different moods and skin goals.
Latte makeup gets its name from its warm, coffee inspired color palette. The look leans on caramel and espresso toned eyeshadow, cream bronzer swept across the cheeks and jaw, and a milky, brown toned lip.
Creators skip blush entirely, letting the bronzer do the work of warming the whole face. Hailey Bieber’s version of the look, built around a sheer skin tint and cream bronzer stick, has become the most copied reference point, racking up hundreds of millions of views.
Cloud skin takes a different path to a similar glow. Instead of warm color, the trend focuses on texture. Makeup artists describe it as a soft, velvety matte finish that looks blurred and smooth, almost like a digital filter come to life.
Unlike the dewy, glass skin look that dominated past years, cloud skin uses updated matte formulas that control shine without leaving skin looking flat or powdery. The goal, artists say, is skin that appears healthy and lit from within, with no visible base at all.
Both trends share a common thread they favor a natural, skin first finish over heavy coverage. That overlap has fueled a wave of “which look fits you” style content, with creators comparing the warm, sultry finish of latte makeup against the soft, cool restraint of cloud skin.
With TikTok continuing to shape which products fly off shelves, latte makeup and cloud skin are expected to remain go to reference points for beauty fans well into the fall season.
