Joe Lycett’s unexpected past comes back before Celebrity Traitors

Unfortunately for them, this week I legally changed my name by deed poll, and I am now officially known as Hugo Boss.

All future statements from me are not from Joe Lycett but from Hugo Boss.

Enjoy."The fashion company then responded with a joke of its own."We accept the generic term 'boss' and its various and frequent uses in different languages.

We welcome the comedian formerly known as Joe Lycett as a member of the Hugo Boss family."The stunt became very popular online, with more than 50,000 people liking his post.However, the comedian later returned to his original name, Joe Lycett.

Joe Lycett has a funny story behind his name, and fans of Celebrity Traitors may be surprised to learn that he once had a very different one.The comedian changed his name to Hugo Boss in 2020 after a fight involving the famous….