Manchester city striker Erling Haaland has launched his first eyewear collection in partnership with Synsam Group. The new line, called the Erling Haaland Eyewear Collection™, is now available in Synsam stores and online platforms across Nordic and international markets.
The launch marks Haaland’s entry into the fashion and lifestyle segment beyond football, a news release noted.
The collection includes 64 different models covering optical glasses, sunglasses, and sports eyewear. Designers created the range for men, women, teenagers, and children, making it suitable for a wide audience.
The styles combine clean Scandinavian design with modern and sporty looks, offering both everyday use and performance focused options. The brand focused on comfort, durability, and visual clarity across all product categories.
Haaland said attention to detail inspired the collection, both in sport and daily life. He explained that the eyewear reflects his personal style and focus on function and appearance.
Synsam Group’s CEO Hakan Lundstedt said working with Haaland helped the company create products that balance design, quality, and usability. The collaboration aims to combine athlete influence with practical fashion.
The range includes lightweight acetate and titanium frames designed for comfort and durability. The sunglasses feature UV400 protection and improved contrast lenses for better vision in sunlight.
The sports eyewear line uses polarized lenses and secure fittings for active use. The collection also includes tinted lenses in red and yellow shades, inspired by Haaland’s personal routine.
Synsam Group will also release a limited gold edition of 999 sports eyewear pieces ahead of the FIFA World Cup, making the launch more exclusive. The collection is available across Europe, including Germany, the UK, France, Italy, Spain, and Poland, through retail stores and online platforms. The launch highlights the growing trend of athletes expanding into global fashion and lifestyle brands.
