Apple’s new CEO John Ternus speeds up product launches, streamlines operations

The report further underlines the cost-reduction efforts while Ternus is seeking new revenue streams and crucial ways to extract more value from existing products.

Ternus has hinted covertly that Apple needs to introduce products more quickly and become more experimental to remain competitive in the AI era.Earlier, Apple entered the smartphone market with analysts asserting that its entry could push foldable devices into the mainstream, echoing its impact on smartwatches and wireless earbuds.A Bloomberg news report showed that reductions could also affect multiple program managers, comprising around six senior directors.

Further, the company made significant cuts to teams working on the Siri digital assistant and AI-related software engineering, linked to overall employee performance.

Apple’s new CEO John Ternus speeds up product launches, streamlines operations September 29, 2026.