Pakistan · World · Independent Digital Newsroom
Fire OS is a “forked” version of Android, with modifications to make it work like a unique operating system.Known as Alexa Tablets, the line features several different versions with starting prices from $230 to $500; all are made with aluminum cases, a switch from Fire tablets’ plastic.The new tablets will cost as much as $550, a big bump from Amazon’s more recent top-of-the-line Fire HD 10 tablet which cost upwards….
That focus on affordability came with compromises, like lower screen quality and battery life, compared with rivals Apple and Samsung and others.Alexa+, an advanced AI-powered version of the Alexa voice assistant, will feature prominently on the devices to help perform actions or answer questions using generative AI.
Accessing Alexa+ on the tablets will require a Prime membership or Alexa+ subscription, Amazon said.Amazon is pushing the pricier devices as worldwide tablet sales are falling, down 12% in the second quarter from the year before to 33.6 million units, according to IDC data.
The US market, which has been especially hurt by a shortage of memory chips, saw sales plunge 32% in the second quarter year over year, IDC data showed.The Seattle company held just 1.9% of the global tablet market in this year’s second quarter, down from 8% a year earlier, according to IDC.
Apple is the leader with 34%, followed by Samsung at 17.5%.The tablet prices do not include a one-time fee customers have to pay to turn off advertising displayed on the lockscreen, though the highest-priced Alexa Tablet will not have the ads.
It will require a one-time $20 fee to eliminate the ads, up from $15 for Fire OS tablets, a spokesperson said.
Such ads help users “discover new content that’s relevant to their interests” and the revenue helps underwrite other innovations, the spokesperson said.With Android, Alexa Tablet customers won’t be limited to the apps offered in the Fire OS app store, disdained by developers who had to make a third version of apps offered in the Google Play and Apple stores.
And the built-in Alexa+ voice AI assistant helps to differentiate the tablets from others.Amazon has spent billions overhauling Alexa to power it with generative AI and make it more capable for connected homes, shopping and accessing third-party services like Uber and Grubhub. The service, free with a Prime membership, is unprofitable.Prior Fire OS tablets will still work, said the spokesperson, but she did not say whether Amazon will continue to….
Earlier this year Amazon cut off support for older Kindle models, citing software maintenance costs as a reason.
Amazon launches first Android tablets, raising prices and incorporating Alexa Reuters | Updated 3 minutes ago | New tablets will cost up to $550, far above Amazon's previous top-end Fire HD 10 price of $180.
