Poultry sector needs export strategy

Addressing the International Poultry Expo (IPEX) 2026 at Expo Centre Lahore on Thursday, Khan said Pakistan needed a poultry industry that could produce more efficiently, provide affordable nutrition to the people and compete effectively in international markets.He said that despite high production costs, disease challenges, energy-related pressures and uncertainty, the poultry industry had continued to invest and maintain production, reflecting its resilience and national importance.The adviser said that under the….

He added that increased investment, industrial expansion and creation of employment opportunities were the true measures of success of government initiatives.He stressed the need to ensure uninterrupted availability of feed and other essential raw materials for the poultry industry.

Decisions relating to the import of soybean and other critical inputs should be made against clear requirements and within defined timelines to provide greater certainty to the industry.Khan said Pakistan needed to expand access to international markets for processed, packaged and branded halal poultry products.

Alongside halal certification, he stressed the importance of disease surveillance, internationally recognised processing standards and comprehensive traceability systems.He said biosecurity was essential not only for protecting poultry farms but also for safeguarding export opportunities, while an efficient cold-chain system was fundamental to maintaining product quality and protecting the reputation of Pakistani brands."Pakistani poultry products should be of a standard that encourages international buyers to choose them repeatedly on the basis….

He said that greater opportunities should also be created for young people in biotechnology, engineering, food science, entrepreneurship and other areas connected with the poultry industry.He said a strong partnership between the government and industry was essential for sustainable growth of the productive sector.

Clear priorities, defined responsibilities and an effective follow-up mechanism were necessary for resolving industrial issues and ensuring implementation."The government's objective is to create a business environment where entrepreneurs can plan for the next decade rather than remain focused on the next crisis," he said.The adviser said Pakistani youth must be provided opportunities to build their future in productive sectors, including poultry, while partnerships established at IPEX 2026 should translate into….

Pakistani products, he added, should become a source of national recognition in international markets through their quality and excellence.

Poultry sector needs export strategy Our Correspondent | Updated 18 minutes ago | Haroon Akhtar says it must expand global footprint for branded products.