Italy’s Meloni targets AI deepfakes with bid to trademark her voice

The application includes a four-second audio recording of Meloni repeating the phrase "I am Giorgia Meloni" twice in Italian.The phrase echoes her famous 2019 political rally declaration and serves as the title of her 2021 autobiography, "Io sono Giorgia" ("I am Giorgia"), which was also adapted into a disco track.Meloni’s pictures have been subjected to online manipulation, such as deepfakes and obscene pictures widely circulating on social media platforms.

The Italian PM has always resisted such nefarious activities aimed at spreading falsehood and malign her reputation.

On several occasions, she urged the users not to share such objections without prior verification.In 2024, she launched a civil action against a man belonging to Sardinia who was accused of creating and sharing Meloni’s deepfakes by using her face.

The case is still pending in Italian court.Speaking about the application, it is still under process and examination.

If this application is approved, it would create legal roadblock for those who seek to replicate it.

Italy’s Meloni targets AI deepfakes with bid to trademark her voice October 5, 2026.